We are a bit of an Aussie phenomenon, but we aren’t taking ourselves too seriously!. We like spreading the love in the sun – strutting our stuff around the beach or pool side – and our cheeky slogans take a tongue-in-cheek look at how our undies make you feel.

For the best first step in building a better, stronger wardrobe, end your relationship with that eight-pack of cotton briefs. A proper underwear restock requires some good stuff: ultra-soft fabrics designed to move with you; our no-fuss designs that will make you want to be caught with your dacks down & a cut and fit that will make you strut your best stuff.

Enter: Cocky Underwear