Cocky Underwear | Affordable Comfortable Mens & Womens Underwear

Welcome to the home of our concept, where every design has a story.

About Us

In 2011, on a very sunny Sydney day, our founder was sitting in a sweaty public cafe griping about the current state of his underwear. As a digital native, he dreamt of creating an underwear brand that would combine uniqueness and comfort, with a touch of cocky, playful fun! It isn’t until 2016 in Melbourne that this brand really took shape. With patterns, samples and fabrics all coming together in a very hot and steamy government bonded warehouse. In 2019, Cocky Underwear was born and stood its first test…a global pandemic!

 Are you sick of boring, monochromatic underwear? That’s why we created the leading online brand for funky men’s and women’s underwear, swimwear and accessories.

Mission Statements

A brand of confidence-boosting underwear. With a simple goal of helping people feel just that little bit more confident. We want to give them the power to be their most confident self while strutting their stuff to their own drum! We are an underwear company dedicated to bringing you the best most original designs.

Cocky Underwear is an underwear brand with a cause! We empower young people to experience the confidence and power of their individuality by expressing themselves through our products.

 We are a company of innovators and dreamers. We push the boundaries of what’s possible. Our goal is to spread happiness, confidence, and joy to those we touch.