About Us
In 2011, on a very sunny Sydney day, our founder was sitting in a sweaty public cafe griping about the current state of his underwear. As a digital native, he dreamt of creating an underwear brand that would combine uniqueness and comfort, with a touch of cocky, playful fun! It isn’t until 2016 in Melbourne that this brand really took shape. With patterns, samples and fabrics all coming together in a very hot and steamy government bonded warehouse. In 2019, Cocky Underwear was born and stood its first test…a global pandemic!
Are you sick of boring, monochromatic underwear? That’s why we created the leading online brand for funky men’s and women’s underwear, swimwear and accessories.